- Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. Better Essays. This is in addition to taxiing the aircraft with one engine instead of two after landing, which can further save as much as 50KG of fuel or 158KG of carbon dioxide per flight. Otherwise, they may see a sharp decline in passenger numbers. It has affected the airline industry to a certain level. Many felt there was a need to transform the entire business model. This report is shared in order to give you an idea of what the complete Subsidiaries, Partnerships and Collaborations Report will cover after purchase. But often in emerging countries these agencies delay the process as a tactic to extract bribes. - Attitude towards Savings The culture of saving in US and China is totally different where savings rate in China is around 30% , it is well below 15% in United States. 2 External Analysis of AirAsia. This report provides a PESTLE analysis of both countries for British Airways, which expresses all the factors that are essential to a business's macro environment (Moore & Taylor, 2021). - Environmental Regulation Impacting Absolute Cost Advantage Dynamics in the Industry. The rules help to protect the environment and to ensure the safety of the passengers. In 2021, Malaysia Airlines received a 7-star rating by airlineratings.com 2020, received the Putra Brand Award (Putra Brand Icon for the Year 2020, Transportation, Travel and Tourism Category Platinum Award), HR Excellence Awards 2020 (Gold- HR Leader of the year, Gold- Excellence in Workplace Culture, Silver- Excellence in Digital Transformation). The number of passengers may decrease while the cost of raw materials may increase. Definition of PESTEL / PEST / STEP Analysis. For example Uber employment system is not consistent with French laws and it is facing challenges in the country. Mas Malaysia needs to be careful about building marketing strategy that is dependent on Purchase on Credit consumer behavior. 1. This can help Khazanah Mas's in numerous decisions such as plant location, product development, and pricing strategy. Like most other businesses, the airline industry is also affected by the nation's unstable political condition. It can enable Mas Malaysia to hire skilled workforce at competitive salaries. - Mobile Phone & Internet Penetration Khazanah Mas's should assess the level of internet and mobile phone penetration in the country as it will it in building a requisite business model based on local needs and realities. Malaysia Airlines: The Marketing Challenge after MH370 and MH17 case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. This will help in better predicting the environment policy of the country. We invest deep in order to bring you insightful research which can add tangible value to your business or academic goals, at such affordable pricing. The rising cost of oil and other necessary machines can impact the airline industry. It can lead to uncertainty and suppression of consumption in both short term and long term. - GDP Trend & Rate of Economic Growth The higher GDP growth rate signals growing demand in the economy. This report is shared in order to give you an idea of what the complete Regulatory Outlook Report will cover after purchase. Khazanah Mas's should consider demographic trends before new product developments and integrate features that cater to this segment. American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. In case you want this report emailed straight into your email inbox, kindly share your details below. The chief executive officer of Malaysia Airlines (MAS) had the daunting task of sustaining a business that had suffered the tragic loss of two of its airliners in a span of just four months. The companies can take on some corporate responsibilities and include environment-conscious messages in their campaigns. The bond rating of national government is investment grade. - Adherence to Common Law Is the country following common law which is uniform for all parties whether domestic or international. - Role Local Governments Play Local governments are highly influential in the policy making process and implementation as most of the policies and regulations are implemented by the local government as enforcement agencies mostly report to local government in their own states regarding various laws. and its background in Malaysia, and a PESTEL analysis and Porter's Five Force analysis will also be included in this written assignment. Employee turnover is the never ending problem faced by the Indian IT industry due to less compensation and less career growth, dissatisfaction with the work environment or with the superiors, less onsite opportunities and misbalance between personal and professional life. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. we specialize at providing professional PESTEL analysis & other strategic management MBA resources. PESTEL analysis is mainly the assessment of macro environment factors. Pestle analysis assesses the extensive social trends that affect the industries and determines the present and future developments that will outline the micro-environments of industry sector. Purpose of this agreement is to allow both country to have the right to fly across its territory without landing. - Power Structure in Society Khazanah Mas's should carefully analyze both - What is the power structure in the society? Her neighboring countries are Singapore, Thailand, Indonesia, and Vietnam. Two major regions Peninsula of Malaysia and East Malaysia of Borneo are divided by the South China Sea. According to Michael Porter organizational performance is to large extend determined by various industry forces. Khazanah Mas's can borrow cheaply under such circumstances. MALAYSIA AIRLINES Kaan Kemal Pakaydin SWOT ANALYSIS PEST ANALYSIS POLITICAL STRENGTHS ECONOMIC WEAKNESSES Owned by government Inflation rate - from 4% to 0.10%. It may lead the companies to lower their prices, and as a result, thousands can lose their job. At EMBA PRO, In a market with a lot of growing airlines, MAS has still managed to sustain its competitive advantage even during critical situations. The airline is aiming to further implement innovative fuel optimization initiatives in addition to offering the highly fuel-efficient Airbus A350 aircrafts on the London route. Hence, an airline must have a good reputation. 5. Customized Solutions - Work Force Productivity Work force productivity in US has grown by 25-30 % in last two decades even though the salaries are not reflecting those gains. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. SKIREC Publication- UGC Approved Journals. Higher inflation may require Khazanah Mas's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. Attitude towards immigration has come under sharp focus. The disasters greatly impacted customer confidence, as reflected in the company's declining booking rates and stock prices. One way to start is by closely mapping the changes in consumer buying behavior and emerging value proposition. 'PESTLE Analysis of the Global Aviation Industry', PESTLE Analysis, [online]. Malaysia Airlines (A) case study PESTEL analysis includes macro environment factors that impact the overall business environment Political, Economic, Social, Technological, Environmental, and Legal factors. You can download Excel Template of PESTEL / PEST / STEP Analysis & Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, Case Study Solution & Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, SWOT Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, 5C Marketing Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, 4P Marketing Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Porter Five Forces Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Porter Value Chain Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Case Memo & Recommendation Memo of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Blue Ocean Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Marketing Strategy and Analysis Malaysia Airlines: The Marketing Challenge after MH370 and MH17, VRIO /VRIN Analysis & Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, PESTEL / STEP / PEST Analysis of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Case Study Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, SWOT Analysis and Solution of Malaysia Airlines: The Marketing Challenge after MH370 and MH17, Superb Trucks LP: How to Conduct a Field Experiment PESTEL / PEST / STEP Analysis & Solution, Airbnb: WhatA?s Next? Here are some sociological conditions which can impact the airline industry: The airline industrys technology is intricately related to its growth. Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. Thus significantly impacting the ability of Khazanah Mas's to build sustainable competitive advantage MULTINATIONAL ENTERPRISES IN NIGERIA, THE CHALLENGES OF ACHIEVING MILLENNIUM DEVELOPMENT GOALS IN NIGERIA: SMALL AND MEDIUM SCALE ENTERPRISES: AN OPTION, STRATEGY AND STRUCTURE WHICH COMES FIRST, ACCOUNTING FOR ENVIRONMENTAL COST IN HOSPITALS: BARRIERS AND MOTIVATIONS A CASE STUDY ON AL BASLE HOSPITAL IN TARTOUS CITY, BUSINESS ENVIRONMENT IN AUSTRALIA: A GLOBAL PERSPECTIVE, E-LOYALTY IN MARKETING: IMPLICATIONS FOR E-CUSTOMER FOCUS, THE AGILITY OF INDIA'S TOURISM INDUSTRY ON THE HEELS OF MODERN TECHNOLOGY ICT IN FOCUS 1. Of business to their benefit cheaply under such circumstances felt there was a to... 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