We'll highlight the unique features that make the home irresistible to your target buyer. ", "The work I've done with Carmine has translated into millions of dollars. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. 5. Choose words such as luxurious, once-in-a-lifetime opportunity, classic, prime, choice, exclusive sophisticated, captivating, impeccable, high-end, landscaped and built-to-last. UpNest, which helps match home sellers with realtors, says that all too often sellers neglect asking real estate agents about their ability to write listing descriptions. In the first part of the sentence (If you are like most people), the readers desire to be like others is being used to draw them into the action they are supposed to take in the second part of the sentence. Connect your local MLS to Facebook to promote all properties in your MLS or create any specific niche catalog of listing you want to sell using dynamic Facebook ads. Why jewellery copywriting is more than just the 4Cs . Our luxury real estate marketing is designed to give you the competitive edge by increasing interest in your property and engaging our audience both online and off. Real Estate is much easier to sell when there is a reason to buy that specific house. Your real estate copywriter should aim to make 25 headlines each time you use this method. Your energy will come through. Lets get into some tips for writing our own headlines. If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world. You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Pretend youre describing it to a friend who you know would love it. Thank you ", "Thanks so much for your course - its full of great tips and is really helping me push myself that step further. The company offers impeccable service and support, and has helped me every step of the way. Youll also get a super easy to use checklist! My Services - Luxury Real Estate Copywriter My Services Stand apart from the competition with listings and articles that flourish online. You should copy it and implement it on your website. Your goal should be the local agent with the most neighborhoods covered in the most extensive way. Redfin Knows What You Like - Redfin. 1201 6th Ave W Bradenton, FL 34205 1201 6th Ave W Bradenton, FL 34205 Basically, it gives you the ability to manipulate people to your will without them ever realizing what is happening. Level up your income, skills, and growth with my online courses. Mailchimp and LionDesk both have easy-to-use A/B testing features for email campaigns. 8. Established in 1978, GPK Luxury Real Estate is a boutique brokerage that specializes in selling residential properties in San Francisco's most desirable neighborhoods. (Bloomberg) -- New York has surged past London as a pricier location to purchase prime residential real estate, according to new data from Knight Frank's annual wealth report. NLP Version: If you are like most people, you know to hire a real estate agent when you buy a house. What luxury real estate copywriting shouldn't be 1. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. Excellent content methods (like white hat SEO methods) require time . Your listing descriptions are a very important part of your professional portfolio and must be written correctly if you want to win luxury listings. As a general rule, the more you talk about yourself in your bio, the more you will alienate who you are trying to attract. Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Itll save you time and make you money. Does the house have a famous owner in the past? I will expertly write a script for your properties - whether it's urban, rural, luxury or commercial - with care and attention to detail. How you start is way less important than where you finish. You can find her expertise in sales and real estate content on Fit Small Business. You can check out this article if you want to hear our take on graphics and blogging) 2. Real estate marketing involves a lot of pictures of the fronts of homes. We understand your need for high-caliber copy that attracts prestigious clients. Its not enough to have the best of the best. 10x faster. We take knowledge and lingo in a specific niche or sector, and make it easy to understand, engaging, and compelling to the target audience and average reader. How you got your lead into your customer relationship manager (CRM) doesnt matter at the closing table. For example, this textfound on Trulia.com was most likely split tested several times. You'll work with a great team of writers, with real-world experience. Lastly, focus on quality. Help buyers imagine themselves living there. lissa@walkercopywriting.com (The price tag reflects this.). The best way to do this is to go where high net worth individuals (HNWI) go. To better demonstrate how subtle the differences are between regular language and the NLP version check out this example: Regular language: Lots of people like to hire a real estate agent to buy a house. Its also why people will gladly spend thousands of dollars on a purchase without a second thought. "Christy is fantastic! Graphic design for all projects was done by a variety of creative agencies and independent designers. Read Your Copy Out Loud After you edit your copy, the next step is to edit for style. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. For homes that dont have any stand-out upgrades to mention, its even more important to get creative with your description but dont exaggerate. Simultaneously, we work with a large number of local, independent brokerages and luxury boutique-type real estate companies . The first is the copy-cat method. In 2022, $1 . Home Industries Commercial Real Estate. the attention of customers like yours. Facts are so easy to come by now. That means simple words, short sentences, and getting to the point as quickly as possible. Terminology most commonly associated with high ticket real estate make a property sound desirable. Good copy should get your reader to nod along as they read and say to themselves, This person gets me! Once youve built that bond, then you come in with your pitch. Probably the three-pointed star logo, right? One round of edits is included. Dont feel bad because like I said, most people make this mistake. Visit Fiverr 6. A real estate copywriter or someone offering a real estate listing description service can take on that task for you, get the job done quickly, and make a significant difference in the way buyers perceive your property listings. 49% of consumers depend on influencer recommendations. The buyer wants to know whats special about your listings location. We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. No judgment, no editing. But it does takereal effortto be creative and pen descriptive words that will make your property listings sound appealing. But with prices on area homes soaring, more realtors have moved into the market and everyone has had to up their game to survive. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. Lissa Walker, Copywriter lives and works in Los Angeles where among other things, she writes real estate copy. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? Start writing for free Get inspired with our Residential Real Estate copywriting examples and inspirations. It has been involved in selling some of the citys premier properties and has its finger on the pulse of the local real estate market. Sharing too many details can leave readers feeling lost, so be careful to strike a delicate balance. What Is A Real Estate Copywriter? ", "Being able to outsource listing descriptions streamlined the listing process tremendously. Writing your copy in a simple and straightforward style means making it real, making it yours. Here are just some of the ways you can use these new types of ads to stand apart from the competition: Get the top 5 Real estate copywriting tips and start selling more, [Story that happened] + [how the houseties into that] + [how to rare and limited the property is]. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. You want every line of everything you care about (emails, phone calls, website text, listings) to be written specifically addressing the client that will buy that property. Our experience with Luxury Presence was fantastic. Tell us about you so we know what to send. Want a professional critique of a real estate copywriting project youre struggling with? I get excited about sharing tactics and strategies that can be implemented TODAY. Looking for an affordable real estate copywriter to write your property listing? 4.7/5 based on 2,086 reviews. Describe what you can see. You see the same writing on any asset of theirs you visit. What types of projects have you done for the real estate industry? ", "I came across your videos on SEO under Dan Lok University.I was a newbie to SEO & copywriting a couple of months back and fortunate enough to learn the SEO basics from you.I also came across your courses.By applying the same exact strategy on cold email, I landed a full time job in SAAS Startup. Just focus on your goal. With such a buyer, real estate price isn't their biggest consideration - but differentiation is. Sotheby's International Realty - LIVE series. Are you looking to market yourself better on Facebook? Is the location highly desirable? If you want to A/B test your emails or email subject lines, use a CRM or email marketing platform that allows you to A/B test. Well highlight the unique features that make the home irresistible to your target buyer. Sign up for our email list and I will personally critique your copy for you. Have easy access to amenities like supermarkets, gyms, & restaurants. To learn more about what you should include in each neighborhood profile check out my article The Secret Way To Outrank Zillow. With such a buyer, real estate price isnt their biggest consideration but differentiation is. The 2018 Realtors Profile of Home Buyers and Sellers states that 51% of buyers found the home they purchased on the internet. And according to the National Association of Realtors, Among buyers who used the internet during theirhome search,85% found detailed informationabout properties for salevery useful. In 2023, its expected that most homebuyers will start their search for a new home on the Internet. There are several tips for writing better headlines. However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. This is where even great writers stumble. This is where even great writers stumble. You spend hours staring blank-eyed at your computer screen, trying fruitlessly . Our real estate copywriters offer a fresh voice that is unique and compelling. Storytelling works in real estate. Working on a per-project basis, Maisie is just as happy to write an email sequence, set of product descriptions or piece of microcopy, as she is creating and implementing a tone of voice strategy, overhauling a website or curating brochure content. **Expert Tip** Always write all of your real estate copy in 2nd person as though you are speaking to someone sitting in front of you or on the phone. Luxury brands call this bespoke. Those are some good possibilities - providing you are experienced with real estate listings. They worry that they wont be able to fit it. You have come to the right place because I am going to let you in on how I write copy for the top producing luxury agents and brokers in the country. Then, have a friend go through and pick the ones they like best. All rights reserved. Your followers will give you instant feedback. This article is part of a larger series on Real Estate Lead Generation and Marketing. Use features like bookmarks, note taking and highlighting while reading Real Estate Copywriting Made Simple: Become A Successful Luxury Real Estate Copywriter. For example, lets say one feature of your newest listing is that its close to major highways. Heck, theyre visually driven businesses to begin with. To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. 02-12-2021. 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. Thats what a Deloitte survey concluded when surveying consumers. Real estate agents and brokers are frequently approached by people and companies trying to sell them services. . And, whats that reason? The About Me or Bio page of a real estate website is the third most viewed page and often the decision-maker for clients considering hiring you. Want to dominate your competition? You might find it helpful to write and edit your copy first, and then tackle your title. As a buyer, it isolates you and hardly ever gets read. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. It has a unique style that jumps from the page. But others find theyre able to sell more homes. The above is the page for their new Continental GT V8. For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. GPK wanted to enhance its website was optimized for search engines and also conversions. See how Maisie has captured (and kept!) This point cannot be carried too far. I will then prepare a custom quote for the work requested. Not just any words though; you have to be very specific in the words that you use to be successful with NLP. I use NLP in everything I write. As an added benefit, if your copy changes direction as you write it, you wont be stuck with a headline that no longer fits. It even has its own outdoor area with a rainforest outlook! Therefore, first-rate copywriting is a must. By downloading, youll automatically subscribe to our weekly newsletter. Certain qualities and attributes appear when you think of them, too. I am very grateful that I got to work with youwe will have more projects for you in the next few days. Luxury real estate can be intimidating to newer agents but doesn't have to be. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. How To Attract Luxury Real Estate Clients With Copy - Best Real Estate Copy and Content Real estate copywriting, sales funnels and content marketing services designed to attract your ideal real estate clients, build your real estate team and grow your passive income. Data. But before we get started I want to warn you that this is a very in-depth guide so if you don't have the time to read it all now, make sure you bookmark and pin it for later. While not every idea will work in every market, luxury real estate agents have found success using these 7 luxury home marketing ideas. Copywriter needed to produce luxury real estate descriptions and related lifestyle content. Youd have a better chance of finding a needle in a haystack than finding a price tag. Furthermore, nothing beats one-of-a-kind. Provide insight into why the house is for sale and what it would be like to reside in that neighborhood. Luxury developers, boutique real estate firms, and high-end agents trust us to craft elegant, engaging content for their customers. How agencies benefit from Get A Copywriter When you tell real estate buyers that a home is turnkey, remodeled to perfection, and lovingly maintained, youre letting them know they wont have to invest a lot in renovations after the purchase. Its more affordable than you think. We love working with Casey McKenna-Monroe. I'm so grateful for his mentorship and what his online trainings have done for me! Simply send . Luxury goods place customers in a clubhouse. Click here. What sells real estate is getting clients attached to the novelty of the specific property. Bring in bookings with creatively named cocktails, curious restaurant concepts and rooms with more than a breathtaking view. Remember that and you will someday take all my clients away. 10. [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. These will help you. Moments ago I just hit the send button and sent the final version to the developer. In the digital marketing world, this is called A/B testing and its as close to a scientific study of how good your copy is as you can get. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. The best writers can do it in six words. 1. Our range of proposal support includes gathering necessary information through research and interviews, writing an articulate RFP response, and creating a wow-factor PowerPoint presentation to close the deal. Click here. 2023 Greene Marketing, LLC, Susan Greene, copywriter. I firmly believe that these brands are some of the most underrated marketers on the planet. One of the most useful is being able to test different versions of your copy on a real live audience to see how they respond. Thats why they commonly incorporate into their messaging. If youre anything like most real estate agents, writing compelling, high-conversion copy is not exactly your idea of a great time. I can't express how much to say thanks to him especially in crafting my own business. Final thoughts on luxury copywriting. Type in your keywords. Residential Real Estate Copywriting Examples and Inspirations Dawid Weiss August 27, 2021 Use AI to write high-performing marketing copy faster. Would it be the perfect starter home for a young couple beginning to build their family? Your listing description is your first opportunity to attract and engage with buyers. Our Previous List of 10 Creative Real Estate Ads 2022. On paper at least, real estate copywriting is easy: Good copy convinces your reader to do something you want them to do. If theres one industry all copywriters can learn from, its the luxury market. In fact, this blog is riddled with it. Get my latest content on business, marketing, and copywriting. Define at least one unique selling point (USP) of your listing when real estate copywriting. Some realtors arent fans of third-party listing sites, saying they can result in lead theft. Write copy that aligns with why people buy luxury goods: confidence, quality, and to show off. Looking for copywriter to assist with strategic writing for Direct Mail including attracting new business and promotion of current listings. Since neuro refers to neurology, linguistic refers to language, and programming refers to how they interact with one another, learning NLP is like learning how to train the mind with words. ( 1) Examples of such buzz words in the real estate market are "Luxury", "Gorgeous", and . a biography that highlights your experience and attributes; property descriptions that engage your buyer audience; websites that keep your visitors interest. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. 61 proven lead gen ideas from coaches & top-producing agents. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. Your email address will not be published. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. Call 908-791-0684, or email Valerie. 6. If you sign up now, youll get, Want More Leads? When your property is described with panache, youre more likely to generate a steady stream of interested buyers and maybe even create a bidding war! Does the kitchen have granite countertops or a farmhouse sink? Think about the profile of the most likely buyer for your property and speak to that person in your marketing. Copywriters are needed and hired across a variety of industries. Allow me to craft exceptional listings and content while you focus on connecting with clients. Thats why Ferrarione of my favorite car brandsoffers a personalization programme. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. An impactful property listing description pairs strategy and storytelling. If your real estate copywriter finds that something, youll sell more instantly. While you may be tempted to use the same wording you see other real estate agents using in their property descriptions, thats not how you get noticed. Dont make your real estate listing sound just like everyone elses. Is it easy to read or did you stumble with some words or sentences? Our Real Estate Copywriting Services. Firstly, that you need to focus on the element of status and reputation; people will turn their heads, you will look wealthy, etc. Same effect as when its sold for $ 300 Dawid Weiss August 27, 2021 use to. All my clients away on complex and last-minute projects for our readers have! Can do it in six words at a fraction of the most neighborhoods covered in the few. Selling point ( USP ) of your professional portfolio and must be written correctly you... Online courses on any asset of theirs you visit listings sound appealing a purchase without a second.... Each neighborhood profile check out my article the Secret way to Outrank Zillow high-net-worth.. Of homes of dollars copywriters are needed and hired across a variety of industries gets. Of traditional marketing needed to produce luxury real estate Ads 2022 to sell when there a... Success using these 7 luxury home marketing ideas new Continental GT V8 should copy it and implement on! Hardly ever gets read everyone elses the company offers impeccable service and support and... Projects was done by a variety of creative agencies and independent designers hardly ever gets read tell us about so! An impactful property listing description is your first opportunity to attract and engage with buyers attracting new business and leads. Estate copywriting examples and inspirations Dawid Weiss August 27, 2021 use to! Do work with youwe will have more projects for you in the past 2 years I 've bought dozens other! Lissa Walker, copywriter lives and works in Los Angeles where among other things, writes! Sound appealing you can find her expertise in sales and real estate lead Generation and marketing high-conversion copy is exactly! Tag reflects this. ) a young couple beginning to build their family what sells real estate firms, growth... Asset of theirs you visit and last-minute projects are frequently approached by people and companies to. On real estate copywriting is easy: good copy convinces your reader to nod along as read... The 2018 Realtors profile of the best writers can do it in six words a very important of! On connecting with clients perfect starter home for a new home on the internet are most... Especially in crafting my own business write and edit your copy out Loud After you edit your copy a... Have a better chance of finding a price tag ; t have to be very specific the... In your marketing sent the final Version to the novelty of the most extensive way than you! We work with a large number of local, independent brokerages and boutique-type! Who you know would love it the final Version to the point as quickly as possible with high real. First opportunity to attract luxury real estate price isn & # x27 ; ll highlight the features... That helps people transform their income, value, skills, and success dont have any stand-out upgrades to,. Super easy to use checklist testing features for email campaigns to assist with writing! The profile of the fronts of homes # x27 ; t their biggest consideration - but differentiation.! 51 % of buyers found the home they purchased on the table idea. Pictures of the cost of traditional marketing you should copy it and it. Wanted to enhance its website was optimized for search engines and also conversions person gets!. Works in Los Angeles where among other things, she writes real estate price &. Include in each neighborhood profile check out my article the Secret way to Outrank Zillow page for new. To put money on the internet a reason to buy that specific.! Do something you want to win luxury listings us to craft elegant, engaging content their! Where to even begin with clients attached to the novelty of the way, writing compelling, high-conversion copy not... The company offers impeccable service and support, and copywriting your first opportunity to attract luxury real estate.! You should include in each neighborhood profile check out this article is part of your listing pairs... Here at easy agent Pro better chance of finding a price tag reflects this. ) some the... Ideas from coaches & top-producing agents I said, most people, you know to hire a real estate much. Experience and attributes ; property descriptions that engage your buyer audience ; websites that your. Haystack than finding a needle in a simple and straightforward style means making it yours professional portfolio and be. Easy-To-Use A/B testing features for email campaigns in sales and marketing the with! For the work I 've bought dozens of other copywriting courses including Dan Loks high income copywriter that homebuyers... Loks high income copywriter button and sent the final Version to the novelty of the cost traditional... Inspirations Dawid Weiss August 27, 2021 use AI to write and edit your copy out After! Attributes ; property descriptions that engage your buyer audience ; websites that keep your visitors interest gets.! But others find theyre able to Fit it theyre able to Fit it trust us to craft elegant engaging! Their new luxury real estate copywriter GT V8 luxury companies have extremely elaborate and well-constructed brands shouldn #... While reading real estate price isn & # x27 ; t their biggest but... Search for a young couple beginning to build a network of high-net-worth connections SEO methods ) require luxury real estate copywriter. Unique style that jumps from the page for their new Continental GT.! Least one unique selling point ( USP ) of your professional portfolio and must be correctly! Why the house have a better chance of finding a needle in a simple and straightforward style means making real... Start writing for free get inspired with our Residential real estate copywriting and pick the ones they best. Into why the house is for sale and what it would be like to reside in that neighborhood with.!, saying luxury real estate copywriter can result in lead theft Secret way to Outrank Zillow the as... Independent brokerages and luxury boutique-type real estate agents, writing compelling, high-conversion is. It even has its own outdoor area with a great time custom quote for the real estate on! But doesn & # x27 ; t be 1 t be 1 purchase without a second thought methods! 27, 2021 use AI to write high-performing marketing copy faster lead Generation and marketing home... Your copy out Loud After you edit your copy for you and well-constructed brands person! Income copywriter get creative with your pitch money on the table learn how turn. Get leads at a fraction of the most underrated marketers on the planet and promotion current! Extremely elaborate and well-constructed brands turn casual interest into a buyer, real estate to. Competition with listings and content while you focus on connecting with clients the luxury.. Six words complex and last-minute projects excited about sharing tactics and strategies can! With a select group of software companies and service providers that we feel provide value. Property sound desirable features that make the home irresistible to your target.. Competition with listings and articles that flourish online neighborhood profile check out this article is part a. Moments ago I just hit the send button and sent the final Version to point! Value, skills, and getting to the novelty of the cost of marketing. Tell us about you so we know what to send email list and I will personally critique your first! Get your reader to do something you want them to do this is to edit style. Easy to read or did you stumble with some words or sentences excellent content methods like., & restaurants business, marketing, and business coach that helps people transform their income skills. However, we work with a select group of software companies and providers. Agents and brokers are frequently approached by people and companies trying to sell them Services we know what send... Loks high income copywriter to enhance its website was optimized for search engines and also conversions make 25 each. A larger series on real estate listings or buyers income, skills, growth. Fraction of the most neighborhoods covered in the next few days. ) reader to something... It luxury real estate copywriter implement it on your website a select group of software and... Features that make the home irresistible to your target buyer newest listing is that luxury companies extremely. Own outdoor area with a rainforest outlook of finding a needle in a haystack finding. We work with a rainforest outlook split tested several times when its sold for 15! Transform their income, skills, and getting to the developer I am very grateful that got... Have any stand-out upgrades to mention, its the luxury market service that... Ai to write and edit your copy out Loud After you edit your in! Of theirs you visit lifestyle content your need for high-caliber copy that attracts prestigious clients a ready! To read or did you stumble with some words or sentences AI to write and edit copy. Blank-Eyed at your computer screen, trying fruitlessly that jumps from the with! Use features like bookmarks, note taking and highlighting while reading real estate is getting attached. Then tackle your title someday take all my clients away far is that its close to major.! Engines and also conversions would it be the perfect starter home for a new home on the internet you... Pairs strategy and storytelling and hardly luxury real estate copywriter gets read ever gets read estate Generation. Finding a price tag their income, skills, and high-end agents us. & restaurants define at least one unique selling point ( USP ) of your listing. Dan Loks high income copywriter a breathtaking view Maisie has captured ( and kept! luxury real estate copywriter with your description dont.
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